In our digital age, people are constantly interacting with screens, whether on their phones or at home. Now, outdoor advertising is also going digital, turning traditional billboards into smart, interactive displays. This shift to Digital Out-Of-Home (DOOH) advertising is one of the fastest-growing trends, with global spending expected to reach $45 billion by the end of 2024. (Source: marketingcharts.com)
The Growth of Programmatic DOOH
DOOH is changing how brands communicate in public spaces. Instead of static messages, advertisers can now use real-time data to deliver personalized and engaging content. Back in 2015, DOOH accounted for just 17% of total outdoor advertising spending; by 2023, that share jumped to 42%. This rapid growth shows that the industry trusts DOOH to effectively reach and engage consumers.
Why DOOH is Effective
DOOH not only grabs attention but also drives action. Studies show that many viewers take steps after seeing a digital ad, such as:
- Searching for the brand online
- Visiting the business in person
- Sharing the ad on social media
This means DOOH is a powerful tool for raising awareness and encouraging consumer behavior. Unlike other digital ads, it fits seamlessly into people's everyday lives, appearing in places like gyms, gas stations, grocery stores, and shopping centers. Wheeler Digital is excited to announce that Digital Out of Home is now a product we can offer to advertisers we work with!
Future Growth: A $50 Billion Opportunity
The outlook for DOOH is promising, with the market projected to grow to $50.42 billion by 2026, confirming its importance in advertising.
Why You Should Adopt DOOH Now
For brands and marketers, now is the perfect time to engage with consumers through DOOH. As technology evolves, DOOH offers unique targeting and flexibility. Whether your goal is to boost brand awareness, increase foot traffic, or enhance online engagement, DOOH can deliver real results.
As we move into 2025 and beyond, DOOH isn't just the future of outdoor advertising—it's happening now. Don’t miss out on this exciting opportunity!
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