Digital Campaign Boosts Local Community College Enrollment
Attracting prospective students to local colleges is challenging in today’s competitive landscape. A community college recently teamed up with us to increase awareness and enrollment, targeting high school students, parents, and adults seeking continuing education. Their aim was to promote inclusivity and show that every student’s journey is unique, with support available at every step. We crafted a comprehensive digital campaign to deliver this message effectively.
Our Strategy: Multi-Product, Multi-Platform
To kick off the campaign for the upcoming Winter semester, we utilized a strategic blend of Mobile Conquesting and Amazon advertising. Our Mobile Conquesting tactics employed behavioral targeting, geo-fencing, and geo-retargeting to engage the right audience at the right time, while the Amazon campaign expanded the college’s reach through product and behavioral targeting.
As the Fall semester wrapped up, we shifted focus to Spring enrollment. We retained Mobile Conquesting but pivoted from Amazon to Facebook and Instagram, introducing Cross-Platform ads with Social Mirror. This strategy allowed us to leverage category targeting and retargeting on popular social platforms while maintaining the effectiveness of Mobile Conquesting.
For the Summer courses, we continued our winning strategy with Mobile Conquesting and Cross-Platform ads, ensuring ongoing engagement on Facebook and Instagram.
A Winning Strategy for Enrollment Growth
The results of our adaptable, data-driven campaign speak volumes. In just two months, our client recognized the campaign's success and requested adjustments based on impressive performance metrics. By integrating Cross-Platform Targeting with Social Mirror and shifting our focus to Facebook and Instagram, we achieved a remarkable boost in engagement and conversions.
Enrollment skyrocketed to four times higher than the same period last year! Our vibrant ads featuring students and faculty captured attention and drove engagement, contributing to this phenomenal growth. With summer enrollment now on a steady upward trajectory, projected growth remains at 1-2%.
Ready to elevate your enrollment numbers? Let’s create a tailored marketing strategy that delivers real results. Contact us today to discover how we can transform your outreach and drive success for your institution!
Your Marketing Partner for Success: Wheeler Digital
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