How Wheeler Digital's Marketing Strategies Fuel Growth at
Virginia Tech Innovation Campus
Wheeler Digital's Partnership with
Virginia Tech Innovation Campus:
Driving Growth through Digital Marketing
For the past six years, Wheeler Digital has played a key role in driving student applications and regional awareness for the Virginia Tech Innovation Campus in Alexandria. As the $1 billion campus nears its grand opening with the first cohort of students already in class, we reflect on the innovative digital marketing strategies that have helped shape its success.
Innovative Marketing for Student Applications
Since 2019, Wheeler Digital has worked closely with Virginia Tech to create data-driven campaigns that resonate with prospective students. By utilizing a range of digital tools, we’ve positioned the Innovation Campus as a top choice for students seeking groundbreaking education in tech and innovation.
Supporting Local Business Growth
Beyond student recruitment, our marketing efforts have helped drive growth in Northern Virginia’s local economy. By raising awareness of the Innovation Campus, we’ve supported local businesses as they tap into a growing pool of talented students and future tech leaders.
Capitalizing on the Amazon Campus Synergy
Our marketing also emphasized the strong connection between Virginia Tech and the nearby Amazon HQ2 campus, positioning the Innovation Campus as an integral part of a thriving tech ecosystem. With access to internships and job opportunities at Amazon, students benefit from a unique academic-industry partnership.
Looking Ahead
As the Virginia Tech Innovation Campus prepares for its grand opening, Wheeler Digital is proud of the role we’ve played in its success. Our ongoing digital marketing efforts will continue to support student enrollment and community growth, ensuring the campus remains a hub for the next generation of tech innovators.
Ready to Elevate Your Digital Marketing?
At Wheeler Digital, we specialize in crafting custom marketing campaigns for universities, colleges, and innovation campuses. Our goal is to increase your visibility, drive student applications, and create meaningful connections with future students.
Using advanced digital targeting technologies, we ensure your message reaches the right audience at the perfect time. We understand the challenges educational institutions face and continuously refine our strategies to maximize their effectiveness.
If you're looking to strengthen your student recruitment, let's discuss how Wheeler Digital can help you achieve your goals with tailored marketing solutions. Contact us today!
What our some of our other clients are saying:
Real Results from Our Digital Marketing Solutions
Leah Prater, Director of Marketing
Emory & Henry College
“Wheeler [Digital] has been able to help us branch out of our smaller region to a more national scale, and we’ve been able to increase our diversity, as well as our student enrollment. They stood out because of the personal attention, and the fact that you will be working with the person who is doing the campaign. It’s been an excellent partnership with Wheeler Digital.”
Hannah Shinault Deuyour, Associate Director
Virginia Tech School of Communications
“The campaign Wheeler put together far exceeded the performance metrics anticipated, and resulted in roughly doubling the number of M.A. applications we received for the 2024-2025 admissions cycle."